Hisense ANZ. Made U Look.
Samsung is known for QLED, despite it being industry-wide technology. Yet Hisense owns their own ULED technology, and no one knows what that really means. Using OOH and an activation in Melbourne’s main shopping centre, we brought the ULED range to the people in a way that Made U Look.
The disciplines
Ideation
Production drawings
Design & artwork
OOH / Experiential
The details
Production: LOOK Print (Sydney)