The INKEY List. We are IN.
Skincare is a baffling business. So many opinions and options, it’s hard to know what’s right for you. The INKEY List does things differently. Here for the curious but confused about skincare – an audience that current skincare marketing excludes.
With a series of services, accessible and open to all, INKEY wants people to feel confident in their skin, not confused by it. By combining their knowledge with customers’ needs, together we can power change.
Building brand equity.
We simplified the art direction back to the core brand equity of the packaging, introducing “the brand bar”. A flexible device that creates a harmonious connection between your need and our knowledge.
Product content
The details
Photographer: Jack Eames
DOP: Jack Reynolds
The disciplines
Brand positioning
Creative strategy & direction
Art direction
Client relationship leadership role
Film / OOH / Content / Paid