Hisense UK. Make dinner time showtime.
Hisense already had a show-stopping cooking range but didn’t have a compelling proposition for consumers. With all the competition flogging the same outdated line that ‘life is hard, we’ll make it easy’, we created a campaign that not only put the products centre stage but also set the Hisense brand apart in the category.
The way we entertain has changed. No longer are you locked away in the kitchen alone. With new broken plan living, you’re now the chef, the DJ, the bartender, the maître d. You’re putting on a one-person show all of your own. Step up, it’s showtime…
Enlisting an ensemble cast of influencers.
We selected a mix of headliner, macro, micro and nano influencers who all have a penchant for hosting, entertaining and cooking. The strategy was to offer them a Hisense cooking transformation and capture content where the product and its feature benefit is the focus and of course, it had to be in an entertaining fashion.
Campaign wrap-up
+39%
uplift in sales in one month
+46%
outperformed plan by 46%
+10%
influencer activity performed 10% better than industry standard
9m
campaign impression
The details
3D & film production: Mainframe
The disciplines
Creative strategy & direction
3D & film art direction
Creative channel planning
Influencer briefing
Client relationship leadership role
Film / Social / Digital / Influencer