Dyecoats. Your colour. Our canvas.
Leeds has an industrial heritage. We’re constantly told this with every new development that springs up. But no other site in Leeds, or the UK for that matter, can boast this site’s unique story.
On the site of the old Wood & Bedford’s pioneering natural dyes work in Leeds, comes a development that is now pioneering a new way of living.
Rooted in research.
The site was the home of the Wood & Bedford works, manufacturing natural dyes and tannin, in the 1850s. Bringing world-firsts to life, they brought new colours to the world. With a history of innovators, engineers, new thinking and diversity all based on colour and enabled by nature. Our city and our site have a vibrant heritage of people and thought, echoed in the mixed-tenure approach – sharing the same ethos to all residents from social housing to penthouse apartments to student living.
The ambitions are big; how it could have a halo effect beyond its site boundaries.
Manifesto
We’re laying the foundations for a whole new district of Leeds.
Showing others how developments should be done.
Shifting perceptions about affordable housing, social credentials and eco responsibility. Beckoning others to follow our lead. Inspiring regeneration in an area that really needs it.
The halo effect of this project could be vast. And we don’t just want to put it on the map. We want to redraw the map entirely.
Colour remains an essential role in the site.
Inspired by the ground-breaking dyes and the site’s connection to nature, the palette can respond to the emotion we want people to feel in each space. These are paired into expressive animations, inspired by how dye organically reacts in contact to another material, to reveal unexpected depths.
The details
Copywriting: Shaun Worth
Animation: Sons of Graham
The disciplines
Naming & brand creation
Creative strategy & direction
Client relationship leadership role
Brand / Animation / Experiential