NYSQ. Create your own way.
In an area where a sense of community was part of everyday life, New York Square’s ambition is to embody the heritage and ethos of the iconic Quarry Hill in Leeds. Crafting a new language for a vibrant landscape.
Designed to be dynamic.
The aim is to evolve the community spirit, collaboration and creative hub; drawing visual influence from our artistic neighbours, marrying that with a hint of NYC chic.
Every touchpoint considered.
From signage to gift sets to uniforms, every touchpoint for guests and staff was considered. Creating a holistic expression of the site and the area.
The disciplines
Branding
Creative strategy & direction
Client relationship leadership role
Brand / Signage / Print / Merchandise / Staff uniforms / Giveaways