Hisense ANZ. Just makes sense.
In Australia and New Zealand, Hisense was a second tier brand in the TV and home appliances market, with an inconsistent brand identity and personality that felt at odds with Aussie culture.
With the competition slashing prices post-Covid, Hisense was leaving a price war and entering a battle of the brands. And while Hisense can’t compete on reputation, the others can’t compete on relevancy. They’re too busy telling us “feel every pixel”. Right, ok.
Making Hisense the most relevant tech brand to Antipodeans with a new brand platform. So while the competition talk in jargon and gibberish, Hisense just makes sense.
A new brand platform, with Aussie sensibilities.
Just Makes Sense stems from Hisense being a democratiser brand, but brings a distinctive, ownable personality.
When great products come at a great price, it does just makes sense. This platform drives affinity with the self-deprecating, straight-talking, no bullshit culture down under.
Taking Hisense ANZ on to TV for the first time
We brought it to life on TV, with a humourous poke at the competition. Frankly, this is a work of art.
Making it stand out in a sea of same.
Using humour to cut-through, in OOH and on socials we let the new no nonsense brand TOV take centre stage.
The details
Director: Harrison Woodhead
Production: Clockwork Films
Producer: Rosie Parker
DOP: Alex Dufficy
Production Design: Jess Jacobs
Editor: Matthew Maunsell
VFX: Chris Parkinson
Photography: Jason Ierace
The disciplines
Creative strategy & direction
Art direction
Design direction
Client relationship leadership role
TV / OOH / POS / Print