Cloud Nine. Be fiercely kind.
The hair and beauty industry for too long has promoted, and cashed in on, the pursuit of unattainable perfection. With a negative effect on people’s self-esteem.
Giving Cloud Nine a strong sense of purpose and point of difference, we introduced not a slogan, but a raison d'être: Fiercely Kind.
Whether it’s promoting a product or educating our audience, empowerment is the name of the game. Fiercely Kind is the yardstick to which all direction and decisions are made. Throughout the awareness, education or conversion stages.
Product focussed cuts
Key sales periods
How to content
Employee content
New product launch
Elevating the product.
We created a new suite of product renders and animations to elevate the technology in the products, and move Cloud Nine into the premium space in consumers minds.
Making it happen, whatever happened.
All the shoots happened in the brief summer respite of Covid restrictions. Proving you can make anything happen with will.
The details
Director: James Clancy
Producer: Rhiannon Lewis
Art Director: Lauren Rawlins
Production: The Gate
3D: Rich Mapstone
The disciplines
Brand positioning
Creative strategy & direction
Client relationship leadership role
Brand Development / Film / Social / Digital / 3D / Shopper