Hisense UK. With built-in luck.
No TV sold since 1966 has given any of the home nations any luck. Fact.
We set out to change that with a campaign that has luck, built-in. Introducing the ‘Lucky Chip’. Special technology baked into every Hisense appliance that is almost certainly guaranteed your nation will win at the Euros*.
*dependent on your team’s actual performance on the pitch, of course!
The Lucky Chip, built-in.
We used humour to get cut-through from the competition in a crowded moment in the marketing calendar, by introducing The Lucky Chip. The fictional built-in technology in Hisense TVs, complete with its ‘inventor’ P.Occhio in a product launch parody.
Category extensions.
To align the other categories Hisense make, the idea was extended out to celebrate everyone’s lucky rituals towards their team.
Social media campaigns.
Encouraging fans to get tell us their lucky ritual formed the basis of an Instagram campaign.
The details.
Production: The Gate
The disciplines
Creative strategy & direction
Art direction
Client relationship leadership role
Film / Social / Digital / 3D / Retailer / OOH