MORE THAN. Life is More Than Insurance.
Living your life. There’s nothing more important.
So whether life circumstances for our customers change, or even how we help our products or features adapt, one thing will never change: to all our customers, life will always be more than insurance.
This new brand platform positions MORE THAN as the insurance brand that truly understands its customer, their lives and their motivations.
Becoming a more human insurer.
To position ourselves as the human insurer that understands what lives on behind each and every policy, we delved deeper than a policy number or list of product features – into the why behind the what. With each scenario in the TVC directly related to a product feature.
The disciplines
Creative strategy & direction
Art direction
Script writing
Client relationship leadership role
TV / Radio / Social
The details
Director: Nicholas Jack Davies
Production: Sweetshop
Editor: Iain Wainwright @ TenThree
Grade: Time Based Arts
Online: Absolute
Audio: 750mph
Photography: Jack Terry