MORE THAN. Worry Less, Live More.
Worry less, live more. Putting the consumer emotion and benefit at the core of the campaign, brings MORE THAN’s purpose of “we do more” to life – we do more so you can too. And we brought that to life through the loveable, carefree actions of our dogs.
Let’s not bark around the bush – pet owners LOVE their pets.
But they don’t love the unknown.
“How often do I need to walk Ronnie?”
“Can she eat that?”
“What type of pet insurance do we need?”
“…That’s an odd colour!”
It can all get a bit much, can’t it? Maybe it’s time to take a leaf out of their book…
Aiding product understanding.
Product feature variants were created to bring how MORE THAN ‘do more’ to drive conversation at the year’s key purchasing moment.
Fun in the sun
We lived more on the sunny set of West Yorkshire, in the company of five well-cast professional dogs.
The details
Photographer: Sean Knott
The disciplines
Campaign positioning
Creative strategy & direction
Client relationship leadership role
Campaign Strategy / Film / Social / Digital / OOH