Hisense ANZ. ConnectLife.
ConnectLife puts your whole home in the palm of your hand. A fully integrated system for controlling your Hisense products that makes life simpler, saves energy and unlocks your home’s true potential.
For the brand there is a tension at the heart of ConnectLife. Between positioning the app as easy to use and a way to simplify mundane household tasks, versus elevating the technology that makes this possible and positioning Hisense as a premium brand.
To bring the idea of simplicity to life, we tapped into a human truth. That married life is 50% shouting to each other from another room.
A whole new design language.
inspired by the inherited ConnectLife logo. By utilising the curves of our lozenge and typography, we achieve our desire for simplicity with a sense of connectivity with all our elements joining together to form a whole.
The disciplines
Creative strategy & direction
Script writing
Client relationship leadership role
TV / OOH / Social
The details
Director: Hal Kirkland
Production: Infinity2
1st AD: Adam Smillie
DOP: Aaron McLisky
1st AC: Sam de Teliga
Executive Producer: Erin McBean
Senior Producer: Henry Richardson
Art Director: Jan Edwards
Photographer: Jason Ierace