Jack Archer. A rebrand for growth.
Although a successful U.S. based menswear brand, Jack Archer had huge headroom for growth. To achieve their ambitions, we needed to expand their appeal to a open up a broader demand pool. From middle America to the coasts.
A rebrand was required to strengthen Jack Archer’s position as a leading lifestyle brand by building long-term equity through brand elevation, consistent storytelling and a strategic market presence.
This is Timeless Modernity.
Using Displaay’s Season Variable for both the logo and the headline font, the energy and verve is built straight back into the heart of the brand.
Bringing relatable moments of compromise to life.
We’ve all been there: squeezed onto the edge of the bed or drenched on an early morning walk. But we do it because we love them.
Consistency at scale.
Simple, structure assets interplay at scale to create a consistently confident brand expression.
The disciplines
Brand strategy & direction
Art direction
Client relationship leadership role
Brand / TOV / DX / OOH / Social