Harringtons. No Compromise.
Middle-ground pet owners are racked with compromise. Get the best for your pet and foot the bill. Or compromise on quality for value. But with natural quality ingredients at the best bang for your buck, there’s no compromise needed with Harringtons.
To dramatise that we leaned into a universal truth — that the best relationships are built on compromise — and flipped it. Showing that with Harringtons, there’s no need to compromise where it matters most: your dog’s food.
They say the best relationships are built on compromise.
But with Harringtons, you can feed them the natural and fresh meat ingredients they love, at an honest price you’ll love. No compromise needed.
Bringing relatable moments of compromise to life.
We’ve all been there: squeezed onto the edge of the bed or drenched on an early morning walk. But we do it because we love them.
From sketch to screen.
+3%
increase in awareness in 2 month of going live
+7%
increase in consideration in 2 month of going live
+SOV
Share of Voice increased significantly: 20pp over estimates
The details
Director: That Jam
Production: Storm+Shelter
Executive Producer: Nick Patterson
Producer: Harriet Towler
DOP: Miguel Carmenes
1st AD: Terry McShane
2nd AD: Oli Williams
Art Director: Lucy Cooper
Costumer Designer: Steven Spencer
Editor: Chris Walker
Grade: Studio RM
Photographer: Jon Attenborough
The disciplines
Creative strategy & direction
Art direction
Client relationship leadership role
TV / OOH / Social