Wren Kitchens. The Great Wrenovation.
Wren has a clear belief – that luxury should be affordable for all. Not that you’d know from their previous advertising. But in the kitchen world that’s really quite revolutionary. Designer kitchens without the designer price tag.
With house prices pricing more people out moving, more and more of us are renovating instead. And this is where Wren, the market-leader, can make everyone’s Great Wrenovation a reality.
This isn’t just about renovating kitchens. It’s a reminder about how Wren have renovated the entire kitchen industry.
This is Affordable Luxury for All.
Working with kids, animals, even exploding flour, we built six kitchens across two sound stages. All architecturally correct. From the small city apartment to the big US style family kitchen, we’re showing luxury for any budget.
Rebalancing the media mix.
Rebalancing the media mix, prioritising channels that will reach more of the target audience than before.
Including bringing Wren back to ITV, new print titles, refining the radio stations and introducing streaming channels.
All to reach, on average, 50 million people every month.
Prioritising impactful brand moments.
Creating special build OOH to make a big splash in key cities, with a revolutionary rallying cry.
Extending to sales and showroom.
The new art direction continued throughout into sales promotion language and in-store, bringing the passion of Wren to all touchpoints.
+4%
increase in footfall (in a downturn across all retail)
+20%
increase in home design appointments
The details
Director: Michael J Ferns
Production: Greenroom Films
Producers: Lucy Ball & Michael Evans
DOP: Ali Little
Production Design: Elizabeth Melinek
Editor: Lee Archer @ Greenroom Films
VFX: Covert
Grade: Peter Oppersdorff @ The Mill
Voiceover: Alison Hammond
Music: Demi Lovato
Photographer: Matt Davies
The disciplines
Creative strategy & direction
Art direction
Client relationship leadership role
TV / Radio & Digital Audio / OOH / POS / Print